Marketing & Events Associate

Location: Hybrid in Cambridge, MA or Durham, NC

About Goodpath

At Goodpath, we help members feel better, faster. Our programs drive real health improvements - many members call it “the best care they’ve ever had.”

We’re looking for a Marketing & Events Coordinator to support our growing marketing team. This entry-level role is ideal for someone early in their career who wants hands-on experience across events, social media, and full funnel marketing, and who is curious about using AI tools to make marketing more creative, efficient, and data-driven.

How to Apply:

Please apply using our LinkedIn Job Listings. To be scheduled for an interview, you must submit our supplementary questions at gpath.me/marketinghire.

What You’ll Do

Events

  • Support planning and execution of virtual and in-person events including webinars, conferences, and field events (e.g., VIP dinners).

  • Manage event logistics: scheduling, ordering, registration pages, email reminders, and day-of support.

  • Help create event materials: slides, one-pagers, social graphics, and follow-up emails.

  • Experiment with AI tools (e.g., for summarizing webinars or drafting first-pass event recaps) to speed up content creation.

Social Media

  • Maintain the social media calendar and schedule posts; broaden Goodpath’s exposure in social media channels

  • Repurpose content from events, blog posts, and internal thought leadership into snackable social media pieces.

  • Create short-form video content to engage our target audiences

Full Funnel Marketing

  • Help maintain the marketing asset library: keep decks, one-pagers, photos, and templates organized and updated.

  • Create written and video content highlighting events, member stories, or product updates.

  • Support marketing analytics: update dashboards, track key metrics (event attendance, blog traffic, social engagement), and run simple A/B tests with guidance.

  • Conduct competitive research to surface new event formats, social media trends, and marketing ideas.

What Success Looks Like

  • Well-run events with strong attendance and post-event content follow-up.

  • A consistent, on-brand presence across all social media channels with growing engagement.

  • An organized asset library and marketing calendar that the team relies on.

  • Clear reporting on event, social, and content performance with insights for improvement.

What You Bring

  • 0–2 years of marketing experience or relevant internships.

  • Strong writing skills for short-form content (social posts, event recaps, emails).

  • Comfort with social media platforms and interest in event marketing.

  • Organized, detail-oriented, and eager to learn new marketing tools and skills.

  • Interest in learning tools like HubSpot or email automation platforms.

Bonus Points

  • Experience with video editing

  • Interest and/or education in health

  • Interest in marketing analytics, dashboarding tools (e.g., Looker, Tableau), or learning SQL

Why You’ll Love Working Here

  • Hybrid flexibility: Work in person 3 days/week and remotely the rest.

  • Mission-driven culture: Be part of a team improving people’s health every day.

  • Hands-on learning: Exposure to events, social, content, analytics, and campaign execution.

  • Growth potential: Clear path to more specialized marketing roles as you build skills.

  • Competitive benefits: Salary, health/dental/vision, equity, and flexible PTO.

Culture at Goodpath

Empathy & Collaboration

  • We lead with empathy and trust, and always support one another

  • Strong communication is key - we encourage speaking up, vocalizing ideas, and learning together.

  • Our flat organization ensures transparency and accessibility across all levels.

Excellence & Impact

  • We are mission-driven, with a deep commitment to creating meaningful change.

  • We hold ourselves to high standards, striving for excellence in execution while remaining lean and scrappy.

  • Ownership and accountability are central - we empower individuals to take initiative and deliver results.

Growth & Innovation

  • We embrace a growth mindset and foster continuous learning and development.

  • Innovation, adaptability, and problem-solving are celebrated and encouraged.

  • Through continuous improvement, we build resilience and find better ways to work every day.

How to Apply:

Please apply using our LinkedIn Job Listings. To be scheduled for an interview, you must submit our supplementary questions at gpath.me/marketinghire.